Cigna Introduces Cigna Health Matters -- a Comprehensive System to Improve and Sustain Your Health

Σάββατο, 25 Οκτωβρίου 2014 00:06

BLOOMFIELD, Conn. - Millions of dollars each year are spent on diet and exercise websites and apps*

, yet a surprisingly small percentage of Americans use them to improve their health, measure progress and achieve positive results, according to a 2014 U.S. national survey by Cigna  (NYSE: CI). According to the survey, most of those who tried this year to improve their diet or fitness levels did so “on their own,” are still “working on it” (74 percent) and most blame themselves for a lack of will power (40 percent) or by being distracted (42 percent).
They also say the best way to help them get on track, and stay there, is by positive reinforcement and rewards.
To help address this key customer need -- and assist employers in meeting health engagement and spending goals – Cigna will begin introducing to its 14 million U.S. employer health plan customers: Cigna Health Matterssm, a suite of health coaching tools designed to help customers set and meet health goals by matching every customer to the right tool at the right time. Included in Cigna Health Matters is a new digital ecosystem that encompasses online, mobile, social media, gamification and Web-based incentives to help Cigna customers and their families get the most out of the benefits, through improving their health and costs.

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