More than 7,000 colleagues and the bank joined forces this spring to donate a total of 2.5 million euros to 40 food & shelter charities in 35 countries, enabling them to support more than 650,000 beneficiaries affected by the pandemic. This is the tangible impact we created with our CSR COVID-19 community relief campaign – and this effort has now been publicly recognized as a Gold winner in the Digital Communication Award (DCA).
The CSR team had submitted this one-bank effort, which is highlighted in an engaging film and the infographic below, in the “Purpose Driven Communication” category of the DCA 2020. The competition was quite strong: Runners up were the National University Health System Singapore and Procter & Gamble, other contestants were Michelin and Random 42.
“We are really excited about this recognition,” says Lareena Hilton, Global Head of Brand & CSR, “it honours the great commitment of Deutsche Bank and its people. Thanks to all who supported the CSR COVID-19 relief campaign and thus created a #PositiveImpact for the most vulnerable members of our communities.